Topic | v1 | created by janarez |

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.


parent of Pharma marketing

Pharma marketing refers to the digital and offline strategies used to attract new patients and increa...

e.g. | parent of Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or serv...

uses Marketing research

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitati...

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