Social media marketing

Topic | v1 | created by janarez |

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.


subtopic of Social media

Social media are interactive technologies that allow the creation or sharing/exchange of information,...

subtopic of Customer acquisition

Customer acquisition refers to bringing in new customers - or convincing people to buy your products....

is | subtopic of Marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product, se...

Edit details Edit relations Attach new author Attach new topic Attach new resource

treated in Social Media Advertising

Social media platforms are driven by digital advertising. As a result, social media advertising is af...

treated in What is Social?

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want t...