Social media marketing

Topic history | v1 (current) | created by janarez

Details

Social media marketing

| created by janarez | Add topic "Social network"
Title
Social media marketing
Description
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.
Link
https://en.wikipedia.org/?curid=21179478

resources

treated in Social Media Advertising
v1 | attached by janarez | Add topic "Social network"
treated in What is Social?
v1 | attached by janarez | Add topic "Social network"

authors

This topic has no history of related authors.

topics

subtopic of Social media
v1 | attached by janarez | Add topic "Social network"
subtopic of Customer acquisition
v1 | attached by janarez | Add resource "How the biggest consumer apps got their first 1,000 users"
is | subtopic of Marketing
v1 | attached by janarez | Edit topic "5 REMARKABLE PHARMA MARKETING CAMPAIGNS THAT TURNED HEADS"