Customer acquisition

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Description

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.

Source demandjump.com/blog/what-is-customer-acquisition
Relations

parent of Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or serv...

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Resources

compared in How the biggest consumer apps got their first 1,000 users

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Considering every startup confronts this question at some point, I was surprised by how little has be...