Marketing research

Topic history | v2 (current) | updated by janarez on Jun 16, 2021

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Title: Marketing research
Description: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of marketing research is much older than that of market research.
Link: https://en.wikipedia.org/?curid=196086

Title: 5 REMARKABLE PHARMA MARKETING CAMPAIGNS THAT TURNED HEADS
Description: We often hear that content is king, it’s the great content that makes marketing campaigns successful and makes the brand stand out in the crowd. Today you’ll understand this saying by looking at some of the remarkable pharma marketing campaigns that turned heads.
Link: https://celeritasdigital.com/5-remarkable-pharma-marketing-campaigns-that-turned-heads/

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