Add topic "Pretotyping" Accepted
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Add Stanford Seminar - Build The Right It
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- Stanford Seminar - Build The Right It
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- 2019-03-13
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- As Google’s first engineering director, Alberto Savoia led the team that launched Google’s revolutionary AdWords project. After founding two startups, he returned to Google in 2008 and he assumed the role of “Innovation Agitator,” developing trainings and workshops to catalyze smart, impactful creation within the company. Drawing on his book The Right It, he begins with the premise that at least 80 percent of innovations fail, even if competently executed. He discusses how to reframe the central challenge of innovation as a question not of skill or technology, but of market demand: Will anyone actually care? Savoia shares strategies for winning the fight against failure, by using a rapid-prototyping technique he calls “pretotyping."
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- https://www.youtube.com/watch?v=3sUozPcH4fY
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- no value
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Add The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
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- The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
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- 2019-02-26
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- The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.
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- https://www.amazon.com/Right-Many-Ideas-Yours-Succeed/dp/0062884654/
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- 978-0062884657
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Add Pretotyping
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- Pretotyping
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- Pretotyping is a set of tools, techniques, and tactics designed to help you validate any idea for a new product quickly, objectively, and accurately. The goal is pretotyping is to help you make sure that you are building The Right It before you build It right. Pretotyping was originally developed at Google in 2010 and since then has been tested, refined, taught, and put into practice with great success in hundreds of projects and organizations.
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- https://www.pretotyping.org/
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Add Idea validation
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- Idea validation
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- Idea validation is the process of gathering evidence around ideas through experimentation to make fast, informed and de-risked decisions. It's a process that starts from an idea and typically ends with a paying customer.
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- https://www.viima.com/blog/idea-validation
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Add Pretotyping has official Stanford Seminar - Build The Right It
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Add Pretotyping has official The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
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Add Pretotyping created by Google
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Add Startup parent of Idea validation
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Add Pretotyping subtopic of Idea validation
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Add Product design has prerequisite Idea validation
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Add Stanford University published Stanford Seminar - Build The Right It
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