The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

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Type Book
Created 2019-02-26
Available at amazon.com/Right-Many-Ideas-Yours-Succeed/dp/0062884654
Identifier 978-0062884657
Description

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.

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