The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed


Resource | v1 | created by jjones |
Type Book
Created 2019-02-26
Identifier 978-0062884657

Description

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.

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official for Pretotyping

Pretotyping is a set of tools, techniques, and tactics designed to help you validate any idea for a n...


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