Hooked: How to Build Habit-Forming Products

Resource history | v2 (current) | updated by jjones on Mar 4, 2021

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Title: Hooked: How to Build Habit-Forming Products
Type: Book
Created: 2014
Description: This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
Link: https://www.worldcat.org/oclc/892563196
Identifier: ISBN: 9780241184837, 0241184835

Title: Hooked : how to build habit-forming products
Type: Book
Created: 2014
Description: This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
Link: https://www.worldcat.org/oclc/892563196
Identifier: ISBN: 9780241184837, 0241184835

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This resource has no history of related resources.