Hooked: How to Build Habit-Forming Products

Resource | v2 | updated by jjones |
Type Book
Created 2014
Identifier ISBN: 9780241184837, 0241184835


This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.


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7.0 /10
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7 rating 1 level 7 clarity 3 user's background

Not overly long book with clear message.
At times the examples seem superficial and deeper analysis of claims is missing.
I recommend this book for quick read if you want to build (not only) habit-forming mobile / web app. You'll get a feeling for some habit forming strategies, but don't expect too much, just conceptual hints.