Accelerated Mobile Pages

Topic | v1 | created by jjones |

AMP (originally an acronym for Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare's AMP caches, which allows pages to be served more quickly. AMP was first announced on October 7, 2015. After a technical preview period, AMP pages began appearing in Google mobile search results in February 2016. AMP has been criticized for potentially giving further control over the web to Google and other concerns. The AMP Project announced it would move to an open governance model on September 18, 2018.


subtopic of World Wide Web

The World Wide Web (WWW), commonly known as the Web, is an information system where documents and oth...

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cons given in I decided to disable AMP on my site

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cons given in Kill Google AMP before it kills the web

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Trust, independence, credibility – we've heard of those There's been a good deal of ongoing discus...

treated in The End of AMP

I am hopeful that 2021 will be the beginning of the end for two of my least favorite things – the pan...