Social Media Advertising
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Details
Social Media Advertising
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- Title
- Social Media Advertising
- Type
- Course
- Created
- no value
- Description
- Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
- Link
- https://www.coursera.org/learn/social-media-advertising
- Identifier
- no value
authors
supervised by University of Colorado Boulder
topics
about Social media marketing
resources
This resource has no history of related resources.