Social Media Advertising


Resource history | v1 (current) | created by coursera-bot

Details

Social Media Advertising

| created by coursera-bot | Crawl Coursera
Title
Social Media Advertising
Type
Course
Created
no value
Description
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
Link
https://www.coursera.org/learn/social-media-advertising
Identifier
no value

authors

supervised by University of Colorado Boulder
v1 | attached by coursera-bot | Crawl Coursera

topics

about Social media marketing
v1 | attached by janarez | Add topic "Social network"

resources

This resource has no history of related resources.