Get started with Search: a developer's guide | Search for Developers

Making your content search-friendly matters because it's how you get more relevant users viewing your content. This is called search engine optimization (SEO), which can result in more interested users coming to your site. If Google Search has trouble understanding your page, you're possibly missing out on an important source of traffic. This guide covers what developers can do to make sure that their sites work well with Google Search. In addition to the items in this guide, make sure that your site is secure, fast, accessible to all, and works on all devices.